AI and business processes.
Practical guides on EU webshop obligations, AI visibility in answer engines, and what AI can realistically do in a small company.
Jurica Stublić
I write every article myself, from real client work.
- Case study
- Automation
Follow-up that shuts itself off: email sequences without spam
How many hours a week manual follow-up costs you, and how sequences take it over: they stop on a reply, a meeting or a purchase, one email a day at most.
8 October 2026Read- Ecommerce
- Consumer protection
- Guide
The anchor price on your site: how to publish an XML/CSV price list and show the 10 September 2026 price by 1 October
A guide for webshops and service businesses selling in Croatia: what the Government decisions of 10 September 2026 require, what the price-list file looks like (fields, CSV and XML examples, file name), step by step for WooCommerce, WordPress, Shopify and custom builds, common mistakes, fines and a 5-day plan.
17 September 2026Read- Ecommerce
- Consumer protection
- Flash
Anchor price and XML price list mandatory in Croatia from 1 October 2026: the Government extends the duty to all webshops and service businesses
On 10 September 2026 the Croatian Government adopted two decisions: an anchor price as of 10 September 2026 next to every price, and an XML/CSV price list for everyone with a website. In force from 1 October 2026. Fines 3,000 to 30,000 EUR (NN 40/2025).
13 September 2026Read- Ecommerce
- Consumer protection
- Flash
The withdrawal button is mandatory from today (19 June 2026)
From 19 June 2026, webshops in Croatia must have a unilateral withdrawal button. Legal basis: Article 81.a of the Zakon o zaštiti potrošača (NN 59/2026) and Directive (EU) 2023/2673.
19 June 2026Read- Ecommerce
- AI visibility
- Flash
AI traffic to Croatian webshops up 410% (Arbona Pulse Q1 2026)
Arbona Pulse Q1 2026: traffic from AI tools (ChatGPT, Perplexity, Gemini…) to Croatian webshops up 410%, transactions up 1,305% year on year. AI is still 0.4% of traffic, but it converts 45% better than the all-channel average.
17 June 2026Read- Ecommerce
- AI visibility
- Guide
Webshop AI visibility 2026: how to get ChatGPT and Perplexity to recommend you (a short guide)
More and more buyers ask AI search engines “where can I buy…”. What AEO (optimisation for AI search) is, how an AI picks who to recommend, and the 5 things that determine your webshop's visibility in AI answers.
16 June 2026Read- Ecommerce
- Consumer protection
- Guide
The withdrawal button 2026: a short guide for webshops (mandatory from 19 June)
From 19 June 2026, every Croatian webshop must have a unilateral withdrawal button (Art. 81.a of the Consumer Protection Act, NN 59/2026). What it has to do, who it binds, and how to comply in 4 days.
15 June 2026Read