Problem
Every day the client went through new emails and enquiries from the website by hand. Some enquiries sat unanswered too long, and staff spent hours repeating the same answers and copying data into the CRM.
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AI communication
AI automation for handling and answering enquiries
How a client cut response time from several hours to a few minutes, without hiring anyone.
Jurica Stublić
Project lead
Goal
Answer enquiries faster, cut the manual admin, and make sure every prospective client gets a reply straight away.
Solution
I built an AI automation that:
- 01reads incoming enquiries automatically
- 02recognises what kind of enquiry it is
- 03drafts the first reply to the sender
- 04routes the enquiry to the right person
- 05saves the data into the CRM automatically
The system is wired into email, the web forms and the internal tools the client already uses.
Result
Response time dropped from several hours to a few minutes. The team no longer spends time sorting enquiries and retyping data. Prospects get information faster, and all the data stays neatly organised in the CRM.
In this project
2 min
average reply
Before and after
What actually changed.
Before
- Answering enquiries by hand
- Copy-pasting data into the CRM
- Slow replies to customers
- Communication hard to follow
After
- AI answers the first enquiry
- Automatic CRM entry
- Faster lead handling
- Less admin for the team