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Anchor price and XML price list mandatory in Croatia from 17 November 2026: the Government extends the duty to all webshops and service businesses

On 10 September 2026 the Croatian Government adopted two decisions: an anchor price as of 10 September 2026 next to every price, and an XML/CSV price list for everyone with a website. In force from 17 November 2026 (postponed from 1 October, Official Gazette 110/2026). Fines 3,000 to 30,000 EUR (NN 40/2025).

  • Ecommerce
  • Consumer protection
  • Flash
Jurica StublićJurica StublićFounder · ai.webica.hr13 September 2026·2 min read

On 10 September 2026 the Croatian Government adopted two decisions that, from 17 November 2026, reach every trader and every service business with a website that sells to consumers in Croatia.

The first decision extends the sidrena cijena (anchor price) obligation to all products and all services. Next to the retail price you must display the price that applied to that product or service on 10 September 2026. It is the regular price of that day, without promotions. The obligation applies at the point of sale and in advertising, explicitly including websites. Food, drinks, cosmetics, cleaning products, toiletries and household goods keep the earlier reference date of 2 May 2025.

The second decision introduces a duty to publish a price list in XML or CSV format. It applies to traders and service providers that have an established website. The product price list is updated once a day by 8:00, the service price list on every change. The files must stay available for 30 days, and software tools must be able to fetch the prices in real time.

What the file must contain for products: name, SKU, brand, unit of measure and price per unit where applicable, retail price with a flag for special forms of sale, anchor price, barcode and availability. For services: name, retail price with the special-sale flag and anchor price.

The legal basis of both decisions is Zakon o iznimnim mjerama kontrole cijena, NN 40/2025 (the Croatian Act on Exceptional Price Control Measures). Fines under Article 20 of that act range from 3,000 to 30,000 EUR for a company, 1,000 to 20,000 EUR for a sole trader and 1,000 to 4,000 EUR for the responsible person. Enforcement sits with the market inspectors of Državni inspektorat (the Croatian State Inspectorate).

Updated 11 November 2026: both decisions were published in Narodne novine (the Official Gazette) 101/2026 on 11 September 2026. Amendments in Official Gazette 110/2026 (29 September 2026) moved their entry into force from 1 October to 17 November 2026. The obligations and their scope did not change. On 14 October 2026 the Ministry of Economy opened a public consultation on two draft pravilnici (ministerial rulebooks) that call the anchor price the bazna cijena (base price). The consultation runs until 13 November 2026. The drafts are not law yet, so for now the decisions set the obligation.

Check in 15 seconds whether your site shows the anchor price and publishes an XML/CSV price list: free check. For WordPress and WooCommerce I have a plugin that covers both obligations.

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Jurica Stublić

Jurica Stublić

Founder of webica.hr and ai.webica.hr

4+ years of development and AI automation. I work alone: you talk to me from the first conversation through to launch. I bring experience from 50+ web projects at webica.hr to AI automation for companies of 5 to 50 people.

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